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Supply Agreement with Wild Juice B.V.


Oct 1, 2014


Welch Foods, Inc. is pleased to announce an exclusive Distribution and Supply Agreement with Wild Juice B.V. as of May 23, 2014.   Wild Juice B.V. will distribute Welch’s Concord and Niagara concentrates, purees and some related ingredients of Welch’s Global Ingredients Group (GIG) in the territories of Europe, Africa and Middle East.

Wild Juice B.V. belongs to Wild Flavors GmbH which with its operating entities is a leading manufacturer of value-added ingredients, flavor systems, colors, extracts, sweeteners, compounds, juice concentrates and blends.  In 2013, Wild juice B.V. sold more than 300,000 tons of juice globally and 130,000 tons of still juice and nectars.  On 1st of October 2014, Archer Daniels Midland completed the acquisition of Wild Flavors GmbH and will form the new business unit Wild Flavors and Specialty Ingredients, which will include the Wild business as well as certain product lines of Archer Daniels Midland.    

Welch’s is the largest processor of Concord Grape and one of the leading brands of Concord Grape Juice in the world.  Welch’s processes Concord grapes from the National Grape Cooperative.  Welch’s processes more than 300,000 MT of fruit every year representing close to 70% of the total Concord grape market in the U.S.


Headquartered in Concord, Massachusetts, Welch’s is the processing and marketing subsidiary of the National Grape Cooperative. Welch’s is owned by 1,000 family farmers across America and in Ontario, Canada, who make up this cooperative and who grow the delicious and inherently healthy Concord grape used in Welch’s juices and other grape-based products. Welch’s is committed to research and development that will meet the growing demand for products that address consumers’ health and nutrition needs. Welch’s products are sold throughout the United States and in approximately 50 countries around the globe.

Wild Juice B.V. plans to launch Welch’s Concord concentrates at the SIAL show in Paris, Oct 19-23, 2014. For more information, visit


Heather Perkins




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